This statement discloses the information practices for Business DNA websites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.

We have implemented these practices for the Business DNA website (www.businessdna.ae). 

Personal information

In general, you can visit Business DNA on the Web without telling us who you are and without revealing any information about yourself. There are times, however, when we or our partners may need information from you.

You may choose to give us personal information, such as your name and address or e-mail id that may be needed, for example, to correspond with you, to process an order or to provide you with a subscription. It is our intent to let you know how we will use such information before we collect it from you on the Internet. If you tell us that you do not want us to use this information as basis for further contact with you, we will respect your wishes.

Information security and quality

We intend to protect the quality and integrity of your personally identifiable information. We are implementing appropriate technical and organizational measures, such as using encryption for transmission of credit card numbers, to help us keep your information secure, accurate, current, and complete.

We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.

Online advertising

Business DNA has certain companies help us deliver our banner ads and other online communications. These companies may collect and use information about customers to help us better understand the offers, promotions, and types of advertising that are most appealing to our customers. The information they collect is aggregated so it is not identifiable to a specific individual.

Children's data

While none of Business DNA’s websites are directed towards children, we are committed to comply with applicable laws and requirements, such as the United States' Children's Online Privacy Protection Act (COPPA).

Privacy technology

As an Information Technology provider, Business DNA will help organizations to manage their privacy practices and policies in line with local laws in force in the countries where Business DNA operates and as such Business NDA actively supports the development of privacy technologies in order to achieve these goals, and to help create greater trust and confidence in the way personal information is handled. Products and services are available which can help give you privacy protection while navigating the Web.

Cookies, web beacons and other technologies

Please note that Business DNA has not formally evaluated all of these tools.

We sometimes collect anonymous information from visits to our sites to help us provide better customer service. For example, we keep track of the domains from which people visit and we also measure visitor activity on Business DNA websites, but we do so in ways that keep the information anonymous. This anonymous information is sometimes known as 'clickstream data.' Business DNA or its analytic vendors may use this data to analyze trends and statistics and to help us provide better customer service. Also, when we collect personal data from you in connection with a transaction we may extract some information about that transaction in an anonymous format and combine it with other anonymous information such as clickstream data. This anonymous information is used and analyzed only at an aggregate level to help us understand trends and patterns. None of this information is reviewed at an individual level. If you do not want your transaction details used in this manner, you can either disable your cookies or opt-out at the order or request page.

We collect the anonymous information we mentioned in the previous paragraphs through the use of various technologies, including one called 'cookies'. A cookie is an element of data that a website can send to your browser, which may then be stored on your system. Some Business DNA serve you when you return to the site. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to turn off cookies. If you do so, however, some areas of some sites may not function properly.

Some Business DNA websites also use 'Web beacon' technologies to better tailor those sites to provide better customer service. These Web beacons are placed on a number of pages across Business DNA's websites. When a visitor accesses these pages, an anonymous notice of that visit is generated which may be processed by us or by our vendors. These Web beacons work in conjunction with cookies. If you don't want to associate your anonymous cookie information with your visits to these pages, you can set your browser to turn off cookies. If you turn off cookies, web beacon technologies will still detect anonymous visits to these pages, but the notices they generate cannot be associated with other anonymous cookie information and are disregarded.

Business relationships

The Business DNA sites contain links to other websites. Business DNA is not responsible for the privacy practices or the content of such websites.

Notification of Changes

This privacy statement was last updated on June 15 2018. This privacy policy may change from time to time to adapt with new legal environments and in accordance with applicable laws.