Company Profile


Business DNA is a new age company established with a clear

vision of the needs & requirements of the future.

Upcoming Smart Show 2017

Smart Show 2017 would be a new trade event that would be held at Abu Dhabi. The Smart Stores Expo will be launched next year and take place from January 23 to 25. The expo, which will be held at the Abu Dhabi National Exhibition Centre, will attract providers of smart products, services, equipment and solutions. The Smart Show will focus on four broad categories including but not limited to smart store design, smart store technologies, smart store services and smart virtual stores.

The concept of Smart Store is here, and we at BusinessDNA are proud implementers of the Smart Store concept for the first time in the Gulf Region. We have successfully implemented the concept of first Smart Store in UAE at Souq Planet where along with the self-scanning checkout, we also implemented the integrated loyalty management. The concept of Smart Store is not just limited to the self-scanning checkout software and hardware, instead it also includes online account management, app promotions and integrated loyalty solutions. At the Smart Show, we will showcase all our latest innovations related to the concept of Smart Store that we’ve already implemented successfully for the first time in Middle East

Date: January 23 to 25

Venue: Abu Dhabi National Exhibition Centre